Worldview Toolkit

Exploring Irish attitudes to overseas development aid

Meet The Segments

Meet The Segments

The Worldview research has identified six clearly defined and targetable audiences among the Irish public ranging from young (18+) to old and less to highly engaged across a range of socio-economic demographics and measures including issues of importance, life guiding principles and values and worldviews.  

Download Worldview Audience Segmentation Report

Know Your Audience  

Use the navigation for a further breakdown of the six audience segments and discover more about who they are, their socio cultural profile, level of support and engagement and how to reach them:


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