Exploring Irish attitudes to overseas development aid
Meet The Segments
The Worldview research has identified six clearly defined and targetable audiences among the Irish public ranging from young (18+) to old and less to highly engaged across a range of socio-economic demographics and measures including issues of importance, life guiding principles and values and worldviews.
Know Your Audience
Use the navigation for a further breakdown of the six audience segments and discover more about who they are, their socio cultural profile, level of support and engagement and how to reach them: