Exploring Irish attitudes to overseas development aid
Socio Cultural Profile
Overseas Aid Profile
National Pragmatists are perhaps the most likely of all segments to attribute poverty in developing countries to the corruption, inefficiency and weak institutions of Governments there. This segment does however, express a strong sense in which developing countries should be given help due to a sense of humanitarianism and human justice.
How do we reach them?
National Pragmatists are heavy consumers of traditional media, including TV, print and radio. These adults are also most likely to hold the view that Government policy, current affairs programming, and both global organisations and special interest groups are all well placed to influence and prompt social change.