In 2007 Dóchas published the Code of Conduct on Images and Messages. It was developed in partnership with members to ensure that Irish International Development NGOs always endeavour to communicate through the principles of respect for the dignity of the people concerned; belief in the equality of all people; and acceptance of the need to promote fairness, solidarity and justice.
In 2015, the Illustrative guide to the Dóchas code of conduct on Images and Messages was developed as a support resource. Over the years the code was seen as hugely important for members and others and was even used as a template for other international organisations.
However, as the international development sector evolves along with general communications practices, tools and digital platforms, and with a changing profile and attitudes of the Irish public, it is important that we review the code so it continues to be both a vital resource for our members and a living document.
In late 2021 Dr. Eilish Dillon from Maynooth University completed independent research into ethical communications in Ireland with particular regard to the Dóchas Code of Conduct on Images and Messages. This research, along with its recommendations, was presented to members for discussion at the end of 2021. During that discussion there was overwhelming agreement that the Code was a vital tool for INGO communications, but that it needed work to bring it up to date and to re-invigorate engagement with it to ensure the highest standards of ethical communications.
The purpose of this piece of work is to review and update the Dóchas Code of Conduct on Images and Messages and its accompanying resources to bring them in line with current best ethical communications practices. It will also need to be examined in the context of today’s digital world, which is vastly different to that of 2007, or even 2015 when the supporting resources were last updated.
Skills & Experience
The ideal candidate for this piece of work should ideally;
- be familiar with current ethical communications practices in the NGO sector and beyond
- be familiar with the digital communications landscape
- have experience of qualitative and documentary research practices
- have experience using research data to write reports and make practical recommendations
Please submit your expression of interest to firstname.lastname@example.org by 5pm on Wednesday, 22 June 2022. Your expression of interest should include the following;
- brief outline of the methodology
- proposed budget
- timeframe you propose in line with this Terms of Reference
- current CV