Research Overview
The Worldview Annual Tracker is statistically valid and reliable combined quantitative and qualitative research carried out amongst a nationally representative sample of the general Irish public covering a broad range of topics related to experiences of, and attitudes towards overseas development aid.
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The Worldview project's research partner, Behaviour & Attitudes, conducted an online survey amongst 3,008 adults aged 18+ in the Republic of Ireland in January 2021 with a follow-on qualitative wave of focus group testing in February and March 2021 to discern the current beliefs and motivations of the Irish public.
The overarching objectives of the research are to segment the Irish public into clearly defined and targetable groups, which will subsequently be reviewed in-depth by way of a series of qualitative focus groups. The specific objectives are then to understand;
- Current beliefs and attitudes of the Irish public in relation to overseas development aid
- The communication content, style and channels that are likely to enhance support for overseas development aid
- The drivers of support for international development co-operation
- The levers to change public attitudes and behaviours
- To analyse the above factors and show these vary from one audience group to another
